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New launches for hair care, preservation and skin care
May 13, 2008
By: TOM BRANNA
Editor
International Specialty Products (ISP) introduced a wide range of ingredients for personal care formulations at the NYSCC Suppliers’ Day. For example, ColorTrue is a hydrophobically-modified cationic polymer that minimizes loss of hair color over multiple shampoo cycles. In fact, ISP maintains that the polymer provides up to a 50% improvement in permanent hair color retention. According to ISP, the solubility of dye in water is the No. 1 cause of fading of permanent, oxidative dyed hair...
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